This one-of-a-kind, world-premiere timepiece not only introduces a brand-new architectural Manufacture movement but also presents a cutting-edge new case material that is so difficult to machine that it has never been used in watchmaking before.
The independent watchmaking brand ArtyA has developed a new and unique case in Moissanite. On discovering this dazzling and lustrous stone – which originates from the heart of a meteorite crater. It is the second hardest material on earth after diamond with a hardness on the Mohs scale of 9.5, making this new watch case the most resistant ever used on the horological stage. The meticulous faceting gives the impression that the movement is floating in the heart of a perfectly cut gemstone. Each movement of the wrist reveals a different symphony of colors that are enchanting to behold.
The manufacture caliber Purity is the fruit of three years of work in a close, creative, and dynamic collaboration between ArtyA and Telos with the desire to offer a caliber that is uncompromising, reliable, and generous at the same time. Its bridges are designed to offer the finest visual harmony, with circular shapes and a layering pattern that makes the work behind this movement shine through. Like all Artya’s high complications, this new caliber has benefited from the best treatments and finishes. All the bridges are sandblasted with cast iron and then hand-beveled, a time-consuming operation that is magnificently highlighted in this skeletonized movement.
Model name:
Purity Moissanite
Case:
Faceted Moissanite — With a dispersion index twice that of diamond, this new case presents an extraordinary rainbow effect of brilliance that is maximized thanks to 600 facets (58 facets for a traditional diamond).
Dial:
100% skeletonised to make way for the new Purity manufacture movement
Calibre:
The Purity builds on the exceptional architecture of its predecessors to offer a high-flying 4Hz calibre — Skeletonization, hand-beveling, all the know-how of the Geneva-based brand has been concentrated in this manufacture movement.
Bracelet:
High quality handmade leather strap
Dimensions:
Diameter: 45mm
Height: 13.8mm
Specificities:
Two novelties make this piece unique:
- The use of Moissanite for its fully faceted case, a world first.
- The appearance of the new ArtyA Purity manufacture movement.
The brand
ArtyA is 100% independent, created in 2009 in Geneva. It is the brainchild of one man: Yvan Arpa. He is always exploring unusual materials in exclusive designs with reinvented grand complications. The watch becomes a unique cult object, aimed at an audience that cares about exceptional authenticity, creativity and craftsmanship.
ArtyA creates prestigious timepieces with passion, and they evoke an equally passionate response in their chosen audience. The company slogan says it all: “Manufacture of Emotions”.